Philosophy
Sony remains committed to their guiding philosophy that attains to “do what has never been done before”. As such, they have forged a reputation for exceptional design, guided by principles of curiosity, empathy, integrity, ambition and vision. This ensures that while they are ever-questing to find superior solutions and achievements, they remain focussed on those that harmonise with the human, matching unequivocal originality with simple, intuitive and inspirational products.
